Index Mk 1 – Joseph Joseph Ltd

The Index Chopping Boards were one of the first ideas proposed to Joseph Joseph after we started working with them in late 2006. The rough idea was something Damian had been mulling over for a while. Based around the colour coding system used in professional kitchens in Europe, we wanted to package the concept of food safety in a friendly and accessible way.  The image left shows an early concept.

Having decided on four categories for the boards (meat, fish, cooked and vegetables), we designed 4 icons that contributed to the friendly feel. See the original sketches to the left. The tabs (and name) were inspired by old index recipe card files many people used to keep in their kitchens.

Since being launched in 2008, Index has become one of the best selling housewares products worldwide, spawning numerous variations in the Joseph Joseph range.

Index won the following awards:
– Gift of the Year 2008 – Winner of Cooking and Dining Category
– The Gift Awards 2008 – Winner of Home/Lifestyle Award
– Excellence in Housewares Awards 2008 – Winner of Cutting Edge Award

Photography by Anna & Tam